One seasonal sequence. 34 existing customers. $11,200 in booked jobs. Here's exactly what he sent.
It's April. Your existing customers need spring services. Cleanups, first mows, mulching, aeration, irrigation startup. They're already thinking about it. Most of them will hire someone — and that someone should be you, because you already did great work for them last year.
But most landscaping companies wait for customers to call. Then April turns into May. Then their regular customer hired the guy who knocked on their door. And you missed a job you should have had by default.
The seasonal upsell bee is the simplest automation in this playbook. It's a single text to your entire active customer list at the start of each season. One message. Your entire book of business. Sent in 10 minutes.
That's the whole bee. No sequence. No multi-step follow-up. Just one message, sent when the timing is right, to people who already trust you.
Expected result: 40–60% reply rate from active customers. Every "YES" is a booked job from zero effort. Set it once at the start of every season and let it run.
Mike runs a 3-person landscaping crew in the suburbs of a mid-sized Midwest city. He'd been meaning to "do something with automation" for a year. In late March, he read Issue #108 about seasonal sequences and decided to try it that weekend.
He pulled his active customer list from Jobber — 34 customers who'd used him at least twice in the previous year. He wrote one message (similar to the template above, with his company name and a specific mention of spring cleanup). He scheduled it for Monday morning at 8:45am via SimpleTexting.
By Tuesday afternoon, 19 customers had replied. 14 confirmed spring cleanups. He added aeration and overseeding upsells to 6 of those. Total booked revenue: $11,200. His 15 minutes of work on Saturday afternoon — writing the message and scheduling it — generated $11,200 in confirmed work.
Mike now runs two seasonal messages per year: one in late March (spring) and one in early September (fall cleanup + aeration). Combined, they generate $18,000–$24,000 in booked revenue annually from existing customers who'd be easy to lose to inertia.
For seasonal text blasts to existing customers, SimpleTexting wins on simplicity. You upload a contact list, write a message, schedule it, done. No pipeline setup, no workflow builder. Just broadcast SMS.
GoHighLevel is better when you want the seasonal broadcast to trigger a full sequence — the initial text, then a follow-up for non-repliers 2 days later, then a final reminder before your schedule fills. That multi-step flow is easier to build in GoHighLevel.
The Landscaping Playbook has the full seasonal sequence — what to send, when to send it, and how to set it up in under 30 minutes.
Read the Landscaping Playbook →The Local Hive Letter · Sent every Tuesday
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